I Mirador

I Mirador is a rooftop restaurant in Milan offering Mediterranean-inspired cuisine with breathtaking skyline views. Their goal was to increase awareness of their lunch experience and turn that visibility into bookings. With Meta Ads, we helped them grow their social presence and attract new customers to their unique dining space.

Reaching New Audiences

We designed awareness campaigns to showcase I Mirador’s terrace views and refined Mediterranean dishes. The campaigns generated over 2000 new followers. Reels that combined food, atmosphere, and clear messaging such as “Pranzare in terrazza” proved especially effective in capturing attention.

Turning Interest Into Bookings

To convert this engagement, we ran retargeting campaigns encouraging profile visitors to book. Ads highlighted both the dining experience and the panoramic views, prompting users to click on the ad or on the link in bio and begin the booking process. The strategy resulted in hundreds of booking starts tracked via Meta Pixel, with creatives featuring both people and dishes against the skyline performing best.

Achieving Results

The campaigns successfully built awareness for I Mirador’s lunch offering, drove strong Instagram growth, and encouraged real booking actions at a very competitive cost. With engaging visuals and precise targeting, I Mirador established itself as one of Milan’s most desirable rooftop dining destinations.